Why the Southern U.S. Remains a Hotbed for Hospitality Investment
An analysis of demographic shifts, tourism trends, and economic factors driving continued…
Welcome to TRC HOSPITALITY
Strategic investment, renovation, and operational excellence for underperforming hotel properties across the Southern United States.
About Us
At TRC Hospitality Group, we specialize in the art of transforming distressed hotel properties into thriving, high-performing assets. Our strategic vision, coupled with decades of proven expertise in real estate and construction, allows us to unlock hidden value and generate superior, long-term returns for our institutional partners. We are not just investors; we are innovators who acquire, transform, and expertly manage every property.
WHY CHOOSE TRC ?
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Our unique ownership of NTP Homes (construction) and TRC Concrete (materials) ensures unmatched cost efficiency, quality control, and accelerated project timelines on every renovation and new build.

Benefit from over 30 years of hands-on experience in real estate development, construction, and hospitality management, guiding every strategic decision and operational initiative.

We acquire and directly manage our hotels, implementing cutting-edge revenue management, guest experience strategies, and cost controls to drive superior financial performance.

Specializing in the dynamic Southern United States market, we leverage deep local insights to identify prime opportunities and maximize regional growth trends.
How we work ?
Step 1
Identifying undervalued hotel assets across the Southern U.S. with significant potential for transformation and long-term appreciation.
Step 2
Expert renovation and new construction executed seamlessly by our in-house teams, ensuring superior quality and efficiency from groundbreaking to grand re-opening.
Step 3
Hands-on operational restructuring, revenue optimization, and guest experience enhancement to drive sustained profitability and market leadership.
Get Started
Discover how TRC Hospitality Group’s unique blend of investment acumen, integrated construction capabilities, and operational expertise can unlock exceptional returns for your institutional portfolio.
Locations
For Hotel
Experience refined luxury with 350 suites, a rooftop infinity pool, 20 gourmet restaurants, and 30,000 sq ft of event space in Houston’s vibrant core.
30000 Square Feet
Number of Room – 350
Total Lounges – 30
Total Restaurants – 20
For Hotel
Discover historic elegance boasting 280 rooms, a tranquil courtyard, 3 signature bars, 20 gourmet restaurants and 15,000 sq ft of meeting facilities in San Antonio.
15000 Square Feet
Number of Room – 280
Signature Bar – 3
Total Restaurants – 20
For Hotel
Soaring above the skyline, this iconic hotel offers 420 opulent guest rooms, a world-class spa, 5 exclusive lounges, 20 gourmet restaurants and 25,000 sq ft of conference centers in Dallas.
25000 Square Feet
Number of Room – 450
Total Lounges – 5
Total Restaurants – 20
Blog News
An analysis of demographic shifts, tourism trends, and economic factors driving continued…
A deep dive into TRC's advanced revenue management techniques, guest experience enhancements,…
Explore how TRC Hospitality Group's ownership of NTP Homes and TRC Concrete…