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Welcome to TRC HOSPITALITY

Elevating Hospitality Assets, Maximizing Investor Returns.

Strategic investment, renovation, and operational excellence for underperforming hotel properties across the Southern United States.

About Us

Hospitality Investment at its Peak

At TRC Hospitality Group, we specialize in the art of transforming distressed hotel properties into thriving, high-performing assets. Our strategic vision, coupled with decades of proven expertise in real estate and construction, allows us to unlock hidden value and generate superior, long-term returns for our institutional partners. We are not just investors; we are innovators who acquire, transform, and expertly manage every property.

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Years of Expertise

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Properties Revitalized

WHY CHOOSE TRC ?

The TRC Advantage: Integrated Excellence

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Extensive Property Portfolio
70%
Property Management
90%
Sales & Marketing
80%
24/7 Support
85%

Vertically Integrated Solutions

Our unique ownership of NTP Homes (construction) and TRC Concrete (materials) ensures unmatched cost efficiency, quality control, and accelerated project timelines on every renovation and new build.

Decades of Proven Expertise

Benefit from over 30 years of hands-on experience in real estate development, construction, and hospitality management, guiding every strategic decision and operational initiative.

Innovative Operational Leadership

We acquire and directly manage our hotels, implementing cutting-edge revenue management, guest experience strategies, and cost controls to drive superior financial performance.

Targeted Regional Focus

Specializing in the dynamic Southern United States market, we leverage deep local insights to identify prime opportunities and maximize regional growth trends.

How we work ?

Our Comprehensive Approach to Value Creation

Step 1

Strategic Acquisition

Identifying undervalued hotel assets across the Southern U.S. with significant potential for transformation and long-term appreciation.

Step 2

Asset Revitalization & Development

Expert renovation and new construction executed seamlessly by our in-house teams, ensuring superior quality and efficiency from groundbreaking to grand re-opening.

Step 3

Innovative Property Management

Hands-on operational restructuring, revenue optimization, and guest experience enhancement to drive sustained profitability and market leadership.

Get Started

Ready To Partner

Discover how TRC Hospitality Group’s unique blend of investment acumen, integrated construction capabilities, and operational expertise can unlock exceptional returns for your institutional portfolio.

Locations

Cities On Our Portfolio

For Hotel

The Azure Atrium (Houston, TX)

Experience refined luxury with 350 suites, a rooftop infinity pool, 20 gourmet restaurants, and 30,000 sq ft of event space in Houston’s vibrant core.

30000 Square Feet

Number of Room – 350

Total Lounges – 30

Total Restaurants – 20

For Hotel

St. Augustine Grand (San Antonio, TX)

Discover historic elegance boasting 280 rooms, a tranquil courtyard, 3 signature bars, 20 gourmet restaurants and 15,000 sq ft of meeting facilities in San Antonio.

15000 Square Feet

Number of Room – 280

Signature Bar – 3

Total Restaurants – 20

For Hotel

The Lone Star Spire (Dallas, TX)

Soaring above the skyline, this iconic hotel offers 420 opulent guest rooms, a world-class spa, 5 exclusive lounges, 20 gourmet restaurants and 25,000 sq ft of conference centers in Dallas.

25000 Square Feet

Number of Room – 450

Total Lounges – 5

Total Restaurants – 20

Blog News

Articles About Real Estates

Why the Southern U.S. Remains a Hotbed for Hospitality Investment

Why the Southern U.S. Remains a Hotbed for Hospitality Investment

An analysis of demographic shifts, tourism trends, and economic factors driving continued…

Innovative Strategies for Maximizing Hotel Revenue

Innovative Strategies for Maximizing Hotel Revenue

A deep dive into TRC's advanced revenue management techniques, guest experience enhancements,…

The Power of Vertical Integration: How In-House Construction Transforms ROI

The Power of Vertical Integration: How In-House Construction Transforms ROI

Explore how TRC Hospitality Group's ownership of NTP Homes and TRC Concrete…